I really enjoy these several page advertising spreads that feature various companies working together to share the costs. In these 6 pages, Macy's joined with Life Savers candy to present sweet cotton dresses that were "life savers" for summer. Macy's even worked with these manufacturers to produce the dresses in colors that matched the candy. What a great gimmick!
Carol Craig drop-waisted dress with a double row of buttons at the front. Came in Life Savers lime, pineapple, orange, and wild cherry as well as pink, lilac, black, and gray. Sold in 1955 for $17.95 (about $148.00 in today's dollar.)
Patricia Fair drop-waisted dress with pintucks and bows. Came in Life Savers lime, wild cherry and pineapple, as well as black and turquoise. Sold in 1955 for $17.95 (about $148.00 in today's dollar.)
Jonathan Logan bateau neck blouse paired with a matching skirt. Came in Life Savers lime, pineapple and wild cherry as well as black and lilac. Sold in 1955 for $10.90 (about $90.00 in today's dollar.)
Henry Rosenfeld puff sleeved blouse paired with a full skirt that has a removable bib top. Came in Life Savers lime and wild cherry as well as lilac, turquoise, and black. Sold in 1955 for $10.90 (about $90.00 in today's dollar.)
Jo White sleeveless dress with matching bolero jacket. Came in Life Savers wild cherry, pineapple, and lime as well as periwinkle blue. Sold in 1955 for $10.95 (about $90.00 in today's dollar.)
Macy's brand permanent pleated cotton tiered dress. Came in Life Savers pineapple as well as blue, lilac, black, and pink. Sold in 1955 for $25.00 (about $206.00 in today's dollar.)
All this talk of Life Savers brings me back to my childhood when a roll cost a nickle and I could make that roll last all week. I remember the shock when they went up to a dime. My favorite flavor was butterscotch. What was yours?
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